Aesthetic Usability Effect

OVERVIEW

Users often perceive aesthetically pleasing design as design that’s more usable.

KEY TAKEAWAYS

Aesthetically pleasing design can make users more tolerant of minor usability issues. Aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better. Aesthetically pleasing design can mask usability problems and prevent issues from being discovered during usability testing.